LO1 - Task 2 - Analysing a radio show

Chosen Sheffield Live! Audio Product

My chosen Sheffield Live! audio product is Downright Nostalgia.

http://www.sheffieldlive.org/player/podcast_url.php?show=Downright%20Nostalgia

Running Order

Downright Nostalgia is an hour long radio segment aired once a week on a Thursday at 2:00pm, hammocked between hour long shows X-Rated (a news, reviews and chat show) and Sheffield Live! Jukebox (a music request show). Downright Nostalgia works well within this time-slot as it helps the transition from a chat show to a music show as it features both elements of chat and music.

Advertisements and information are played beforehand. The show starts with the jingle which introduces the show. The host(s) will then introduce themselves and the show, before announcing the first requested song, who requested the song and where they're from, the song title and artist(s), and then play the record. The show continues with the host talking a bit about certain subjects and then introducing the next record as they start playing it.

DJs/Presenters

Downright Nostalgia is presented by DJ's Trev Clarke and Lynn Clarke. Trev Clarke states that he was a teenager in the 50's, so he'll remember many of the songs they play on the show and will remember pieces of information relating to the song/album/artist(s), which he will discuss during broadcasts.

As well as presenting the show, Trev and Lynn also serve as disk jockeys, playing the requested pieces of music, at some points delivering a fore warning that their might be some technical difficulties due to their own technical skills and old age of some of the pieces of music/records, which can cause issues.

Content

Downright Nostalgia plays, as the name suggests, nostalgic music; in this case, this nostalgic music is music from the 1930's to the 1960's. It contain recollections by the host(s) about the pieces of music being playing and the decades they were released.

Target Audience

Due to the music used and the fact that they describe it as nostalgic, their target audience are people who grew up with this so older generations who lived in these decades, or at least grew up listening to music of these time periods. For example, the hosts of the show are roughly the mean of their audience target age-range, so they fit into their own demographic, probably so that the listeners can relate to them.

This show also appeals to those who are fans of the music of these genres/decades, so the presenters try to involve them in the show by speaking it an informal way that they believe may relate to them. However, their main focus is still the targeted older audience, so their tones are calm and relaxing by talking about memories based on the time the next song came out and sometime just sharing anecdotes or stories about those time or what's currently happening within the studio.