Programme Types
Sheffield Live! is an independent station and a community station, which means that it doesn't own or belong to any other companies and is not commercial radio station; it is made and suited for the local community.
Sheffield Live! runs a variety of different radio shows throughout the day, including Cool Beans Radio Show, Peace in the Park, and the Saturday Sound Clash.
Genres
Sheffield Live! run a number of shows of different genres and styles. These include their news and current affairs shows, their talk/chat/interview shows, their sports related/results shows and the biggest output - music shows. The music shows feature a variety of music genres, including reggae, R'n'B and indie pop to name a few.
They play music shows featuring music from different cultures, such as Aaj Ka Sambrang and Africabeats - two shows that play Asian and African music.
Some music shows play music of certain time periods, like Downright Nostalgia, which supplies music from the 30's to 60's to create a nostalgic radio show.
Some shows, for example Talking Balls, report and review the latest local sport results.
Audience Profile(s)
Sheffield Live! radio station, as a community radio, is operated for the purpose of the community, in this case it is to benefit Sheffield residents. Sheffield Live! is aimed at serving the community by targeting under-served groups within Sheffield. As Sheffield Live! is independent, they require social gain from growing suburban Sheffield audience groups.
The shows on Sheffield Live! vary so that they can appeal to different people in different Yorkshire communities and make sure that they are not limiting themselves to one specific audience type.
Due to the way Sheffield Live! has chosen to prioritise their shows by putting the audience groups first, they have been awarded by Ofcom for the community broadcasting skills by following radio broadcasting regulations.
It has been discovered through surveys results that Sheffield Live! recieve a weekly audience of 11%, in terms of TSA audience figures. This equates roughly to 32,000 listeners on a weekly basis.
Although Sheffield Live! is intended for all Sheffield residents, the station's main focus points, to name a few, include Burngreave, Darnall, Manor, Broomhill, and Walkley. From the stations research into audience figures, these are possibly the locations where the receive a majority of their listeners.
The ABC1 for Sheffield Live! is C1-D.
Written profile of target audience member - My name is Steven, I'm in my 30's and I live in Burngreave. I enjoy listening to reggae and African music when driving.
Create moodboard.
Production Process
Different radio job roles -
*DJ (Disk-jockey) (Host) - The DJ will often serve as a host on a radio show, as they'll present and talk on the show, sometimes interviewing/chatting with guests. They will also introduce the next song, the artist(s), and be responsible for playing all the songs/tracks/records.
*Scriptwriters - Scriptwriters can be acquired to develop a script by creating and planning the host's dialogue and the show's content. The scriptwriter(s) would work closely with the host(s) as they must have an agreement on the show's style, content, formality and delivery - making sure they are comfortable or at least understand the decisions made and why it has been done this way.
*Marketing team - A marketing team are used if a radio station/show decides that they wish to feature advertisements in their show. Marketing teams do business with other companies to come to an agreement of whether it will or will not be featured in the show and, if it is, how much profit both parties will receive from this.
*Technical support - Technicians are important for a radio show recording, as they are responsible for checking the technical equipment and that it's all working the way it should before recording starts. Technicians are significant as they are needed to avoid any technical errors/'malfunctions'.
Market Share
BBC Radio Sheffield are the main competitors of Sheffield Live! as they are both radio shows that are aired and targeted at people who live with Sheffield. Both radio stations include different radio segments hosted by a variety of different hosts/DJ's who appeal to different and specific people.
What separates these two radio stations is that BBC Radio Sheffield is owned by a well established mass media company, the BBC, who create radio stations for counties and communities across the UK. Meanwhile Sheffield Live! is a radio station created specifically for Sheffield, and has no other stations at any other locations, so the listeners understand that this show is created specifically for them.
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